Like any good webmasters, we look at World of Warcraft site stats on a regular basis, and we're always evaluating which aspects of the site people find most useful. Over time, we've identified a few areas that players don't really seem to visit but that still require a bit of effort for us to keep updated each time we release a new content update. For most of these, it's pretty obvious why they don't draw a lot of attention-they tend to focus on things that are simply more compelling to look at inside the game, are a "given," or are already well-served and readily available elsewhere, like on fansites.
Early next week we'll be doing some cleanup and removing the following rarely visited, higher-maintenance sections from the World of Warcraft website:
Pets & Mounts Gallery
Perks and Rewards sections
Pets & Mounts
Rarely visited?! There goes wowprogress score and back to manual updates here ... and how will I play pet fairy anymore with random people by dropping pets in the mail they don't have?! That was my favorite thing to do!
Edit: Official post ...http://us.battle.net/wow/en/forum/topic/9628912927#1