As Nagini says, guides use the most common pets that will get the job done, first because those are the pets that most people have, and then because the first people to complete a fight use their more familiar pets first, and then write their strats based on those.
A guide based on [pet]Stunted Direhorn[/pet], [pet]Spectral Tiger Cub[/pet], and [pet]Alterac Brew-Pup[/pet] would disappoint a lot of people.
A roster of maybe 15-30 pets is all you need to defeat any tamer anywhere, if you're not subject to constraints like having to carry a levelling pet, or no-healing between battles, so you will keep seeing the same names come up again and again.
Nothing stops you from making your own strategies, though! Many uncommon pets are very useful. [pet]Graves[/pet] is still a beast, and I bring out my [pet]Purple Puffer[/pet] every chance I get. If you want to give some of the less used of your pets an outing, just look for battles where they will shine.