Cenarion Hatchling was released in the official Blizzard PetStore as part of an effort to help aid Japan and others affected by the recent tsunami disaster. Up until July 31, 2011, 100% of the proceeds would be donated to the American Red Cross's Japan Earthquake and Pacific Tsunami relief efforts.
Today, Blizzard announced that through everyone's generosity, the World of Warcraft community helped to raise over $1.9 million (USD)! [source]
Although the donation period is over, the Cenarion Hatchling is still available from the PetStore for those who have yet to obtain one.
Cenarion Hatchling Raises $1.9 Million
August 03, 2011