Several of the banner adds I've seen recently have "buy it now" written on them. I assume that's not what you mean when you say that clicking "buy it now" sends a portion of the cost to the site on the "support the site" page? Is what helps the site clicking the "[price] on Ebay!" link down in the stats part and ... do you have to Instant Buy it there or can you use the blue "Buy it now" or "Ending soon" buttons?
If you click any of the ads to purchase vanity pets on the secondary market (ebay and such), whether it's an ad or a "buy it now" link, a small percentage of that purchase will help support our site. Either link works, so no worries.
Thanks for the info. I haven't bought many yet, but it's good to know that as I scrape together the prices you all benefit in some small way from it. Love this site, just can't quite swing a $30 lump sum atm.